Our client an IT and Computer company in the Northern Cape, has been operating under two different company names: URB klank & beeld and BVI-Ict. Both operate in the IT industry, but with different services. Thus due to administration and a lot of overlapping the client decided it is time to merge the two companies in order to market under one name.
The new name they’ve decided will be – URB-ict.
The new name still had elements of both the companies’ identities and therefore had to maintain the brand equity each has build over the years . Our objective was to develop a NEW corporate identity that will ONLY follow on from where these two brand names have left the stage.
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